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25 May 2015
The annual report ‘Trends in Healthy Aging – A Multi-Generational Perspective’ published by the Natural Marketing Institute’s (NMI) reveals that cognitive health has become of utmost importance and a common worry not only for the elderly, but also for younger generations.
The report’s finding stems from a survey conducted in over 3,600 people in the US. Those surveyed ranked brain health high among their top 10 concerns in life, second only to having enough money in retirement. 36 percent share an apprehension for losing mental capacity and sharpness as they grow older.
When it comes to cognitive health, memory and stress appear to be key concerns. In fact, 37 percent feel their memory is worse than it was 10 years ago and 40 percent find their ability to think clearly is hampered by stress.
Consumers are seeking solutions both for maintaining healthy cognitive function and to help guard against mental decline and stress. The survey reported that 60% consider it important to prevent future cognitive decline and 40% to reduce stress in their daily lives.
These insights show that there are market opportunities for solutions that are targeted at different dimensions of cognition and at different age groups, but finding the right solution can be hard for consumers.
KeenMind has demonstrated benefits for supporting memory, concentration and mental clarity in adults and the elderly.
KeenMind can help you to maintain your mental sharpness and focus as you age. In addition its clinically researched calming effect makes it particularly beneficial in times of stress, when calm focus is required, like during important periods of study and exams or in demanding work environments.